"Arnold Palmer will always be a champion, in every sense of the word. He inspired generations to love golf by sharing his competitive spirit, displaying sportsmanship, caring for golfers and golf fans, and serving as a lifelong ambassador for the sport. Our stories of him not only fill the pages of golf’s history books and the walls of the museum, but also our own personal golf memories. The game is indeed better because of him, and in so many ways, will never be the same."
While his approach on the course was not a model of aesthetics — the whirlybird follow-through, the pigeon-toed putting stance — it worked for him. With thick forearms and a thin waist, Palmer had an aggressive risk-reward approach to golf that made for compelling theater. He hit the ball with authority and for distance and ushered in an aggressive, hitch-up-your-trousers, go-for-broke, in-your-face power game rarely seen in the often stoic and staid sport.
Palmer, part of the alluring "Big Three," with Jack Nicklaus and Gary Player, won 62 titles on the PGA Tour, his last coming in the 1973 Bob Hope Desert Classic. Among those victories were four at the Masters, two at the British Open and one at the U.S. Open. He finished second in the U.S. Open four times, was runner-up three times in the PGA Championship, the only major that eluded him, and was inducted into the World Golf Hall of Fame in 1974.
Palmer became one of the best known sports figures and, at 5-10, 175, a telegenic golfer who burst out of black-and-white television sets across the country in the late 1950s and into the 1960s and took the game to the masses. "Arnold meant everything to golf. Are you kidding me?" Tiger Woods said. "I mean, without his charisma, without his personality in conjunction with TV — it was just the perfect symbiotic growth. You finally had someone who had this charisma, and they're capturing it on TV for the very first time. "Everyone got hooked to the game of golf via TV because of Arnold."